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Subscribe to our FREE newsletter Your e-mail address Subscribe Keto products should embrace functional benefits and personalization options, says Mintel

"Keto' products -- from coffee creamers and ice cream to cheddar crisps and on-the-go nut butters -- are no longer a niche find for consumers, but is it wise to market a product solely around the keto diet, even it ticks all the right macronutrient boxes of the popular diet?

 

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